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Bournemouth East Cliff Hotel, Sure Hotel Collection by BW

3.0 star property

Photo gallery for Bournemouth East Cliff Hotel, Sure Hotel Collection by BW

Balcony
Balcony
Lobby
Property grounds
On the beach

Reviews

7.4 out of 10
Good

Popular amenities

  • Bar
  • Room service
  • 24/7 front desk
  • Parking available
  • Pet-friendly

Explore the area

View map
East Overcliff Drive, Bournemouth, England, BH1 3AN
  • Place, Bournemouth Beach
    ‪3 min walk‬
  • Place, Bournemouth International Centre
    ‪15 min walk‬
  • Place, Bournemouth Pier
    ‪15 min walk‬
  • Airport, Southampton (SOU)
    ‪48 min drive‬

Room options

View all photos for Family Room, Multiple Beds, Non Smoking

Terrace/patio

Family Room, Multiple Beds, Non Smoking

7.2 out of 10
Good
(13 reviews)
  • 25 sq m
  • Sleeps 4
  • 1 Double Bed and 1 Twin Bed

View all photos for Standard Room, 1 Single Bed, Non Smoking

Premium bedding, desk, iron/ironing board, travel cot

Standard Room, 1 Single Bed, Non Smoking

9.0 out of 10
Wonderful
(2 reviews)
  • 14 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Premium bedding, desk, iron/ironing board, travel cot

Standard Room, 1 Double Bed, Non Smoking

8.4 out of 10
Very good
(23 reviews)
  • 14 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Premium bedding, desk, iron/ironing board, travel cot

Executive Room, 1 Double Bed, Non Smoking

7.0 out of 10
Good
(2 reviews)
  • 13 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Superior Room, 1 Double Bed, Non Smoking

Premium bedding, desk, iron/ironing board, travel cot

Superior Room, 1 Double Bed, Non Smoking

8.0 out of 10
Very good
(2 reviews)
  • 13 sq m
  • Sleeps 2
  • 1 Double Bed

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About the area

Bournemouth

Located in Bournemouth (Bournemouth City Centre), Bournemouth East Cliff Hotel, Sure Hotel Collection by BW is within a 15-minute walk of Bournemouth Beach and Bournemouth Pier. .This beach hotel is 0.7 mi (1.1 km) from Bournemouth International Centre and 6.5 mi (10.5 km) from Poole Harbour.

What's nearby

  • Bournemouth Beach - 3 min walk - 0.3 km
  • Bournemouth Pavillion Theatre - 12 min walk - 1.0 km
  • Oceanarium - 15 min walk - 1.3 km
  • Bournemouth International Centre - 15 min walk - 1.3 km
  • Bournemouth Pier - 15 min walk - 1.3 km

Getting around

  • Bournemouth Station - 18 min walk
  • Bournemouth (BOH-Bournemouth Intl.) - 13 min drive

Restaurants

  • ‪The Anvil - ‬8 min walk
  • ‪El Murrino Beachside - ‬11 min walk
  • ‪Domino's Pizza - ‬10 min walk
  • ‪The Green House - ‬6 min walk
  • ‪Noodle Bar - ‬8 min walk

About this property

Bournemouth East Cliff Hotel, Sure Hotel Collection by BW

Beachside fun near Bournemouth Pier
Bournemouth East Cliff Hotel, Sure Hotel Collection by BW offers 67 accommodations, which are accessible via exterior corridors and feature coffee/tea makers and hair dryers. Beds feature premium bedding. LCD televisions come with satellite channels.

Bathrooms include shower/tub combinations and complimentary toiletries. This Bournemouth hotel provides complimentary wireless Internet access. Housekeeping is offered daily and irons/ironing boards can be requested.

The recreational activities listed below are available either on site or nearby; fees may apply.
Stay in one of 67 guestrooms featuring LCD televisions. Complimentary wireless internet access keeps you connected, and satellite programming is available for your entertainment. Private bathrooms with showers feature complimentary toiletries and hair dryers. Conveniences include desks and coffee/tea makers, and housekeeping is provided daily.
Take in the views from a terrace and a garden and make use of amenities such as complimentary wireless internet access. Additional features at this hotel include concierge services, wedding services, and a ballroom.
Enjoy a meal at the restaurant, or stay in and take advantage of the hotel's room service. Quench your thirst with your favorite drink at the bar/lounge. English breakfasts are served on weekdays from 7:30 AM to 10:00 AM and on weekends from 8:00 AM to 10:30 AM for a fee.
Featured amenities include dry cleaning/laundry services, a 24-hour front desk, and luggage storage. Planning an event in Bournemouth? This hotel has 295 square feet (27 square meters) of space consisting of conference space and 5 meeting rooms. Self parking (subject to charges) is available onsite.
English breakfasts are available for a surcharge on weekdays between 7:30 AM and 10:00 AM and on weekends between 8:00 AM and 10:30 AM.
Bournemouth East Cliff Hotel, Sure Hotel Collection by BW has a restaurant on site.
Room service is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Parking on site (GBP 20 per day)

Food and drink

  • English breakfast available for a fee 7:30 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 14.95 per person
  • A bar/lounge
  • A restaurant
  • Snack bar/deli

Things to do

  • Indoor pool (guest access)
  • Outdoor pool (guest access)

Family friendly

  • Access to nearby indoor pool
  • Access to nearby outdoor pool
  • Free rollaway/extra bed
  • Laundry facilities
  • Snack bar/deli
  • Travel cot

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Porter/bellhop
  • Wedding services

Business services

  • 295 square feet of conference space
  • 5 meeting rooms

Outdoors

  • Garden
  • On the beach
  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • 7 steps to reach entrance
  • Assistive listening devices
  • Lever door handles
  • Upper floors accessible by stairs only
  • Vibrating pillow alarm
  • Well-lit path to entrance

More

  • 1 building
  • 4 floors
  • Ballroom
  • Banquet hall
  • Built in 1930
  • Smoke-free property

Room amenities

Bedroom

  • Free rollaway/extra bed
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Shower/bathtub combination
  • Towels provided

Entertainment

  • LCD TV with satellite channels

Food and drink

  • Coffee/tea maker
  • Electric kettle
  • Room service

More

  • Access via exterior corridors
  • Desk
  • Heating
  • Iron/ironing board on request

Policies

Check-in

Check-in start time: 4:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in fee: GBP 15.00
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM
Contactless check-out available
Late check-out subject to availability
Late check-out fee: GBP 15.00

Special check-in instructions

Front desk staff will greet guests on arrival at the property
For any questions, please contact the property using the information on the booking confirmation

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 25.00 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
1 total (up to 18 lbs per pet)
Food and water bowls are available

Children and extra beds

Children are welcome
Children up to the age of 5 years can stay for free if using existing beds when occupying the parent or guardian's room
Free rollaway/extra beds
Cribs (infant beds) are not available

Payment types

Important information

Optional extras

  • Fee for English breakfast: approximately GBP 14.95 per person
  • Self parking fee: GBP 20 per day
  • Pet fee: GBP 25.00 per pet, per night
  • Service animals are exempt from fees
  • Early check-in fee: GBP 15.00 (subject to availability)
  • Late check-out fee: GBP 15.00 (subject to availability)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
This property reserves the right to pre-authorize the guest's credit card prior to arrival.
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)

We should mention

This property does not have elevators

Property is also known as

Bournemouth East Cliff
Bournemouth East Cliff Court
Menzies Hotels Bournemouth East Cliff Court
Menzies Hotels Cliff Court
Menzies Hotels Cliff Court Hotel
Menzies Hotels Cliff Court Hotel Bournemouth East
Hallmark Hotel Bournemouth East Cliff
Hallmark Bournemouth East Cliff
Menzies East Cliff Court Bournemouth Hotel Bournemouth
Hallmark Hotel Bournemouth East Cliff
S. Bournemouth East Cliff Opco Limited
Bournemouth East Cliff Sure Hotel Collection by Best Western
Bournemouth East Cliff Hotel, Sure Hotel Collection by BW Hotel

Bournemouth East Cliff Hotel, Sure Hotel Collection by BW Reviews

Reviews

7.4

Good

Rating 10 - Excellent. 255 out of 1001 reviews
Rating 8 - Good. 384 out of 1001 reviews
Rating 6 - Okay. 177 out of 1001 reviews
Rating 4 - Poor. 103 out of 1001 reviews
Rating 2 - Terrible. 82 out of 1001 reviews

8.0/10

Cleanliness

8.0/10

Staff & service

6.8/10

Amenities

6.8/10

Property conditions & facilities

7.0/10

Eco-friendliness

Reviews

4/10 Poor

Fatima

Travelled with family and small children
Disliked: Cleanliness, amenities, property conditions & facilities
The only word that comes to mind is decrepit. From the outside the paint is peeling and it looks bad. The lobby area is really nice but our room was in a terrible state. The carpet was ripped and stained. Cracks in the ceiling, stained toilet seat (it wasn’t pee stains leftover just some sort of stains that wouldn’t come off). Overall a very shabby hotel and I wouldn’t recommend it nor stay there again. I only stayed there for a night but for a longer stay pick something nicer. It is however very close to the beach which is why I picked it so that’s a plus point for it.
Stayed 1 night in Jul 2025

8/10 Good

Jamie

Travelled with family
Liked: Cleanliness, staff & service, room comfort

Excellent value and comfortable

Our room had 2 bedrooms and felt really comfortable with our children. Close to beach and train station and nice view from window. We had a comfortable stay. The only downside was the carpet and decor is a bit run down and the shower was weak. I thought it was excellent value for money and we enjoyed our stay.
Stayed 3 nights in Jul 2025

6/10 Okay

Nafeesa

Liked: Staff & service
Stayed 2 nights in Jul 2025

2/10 Terrible

David

Travelled with family
Liked: Cleanliness, staff & service
I can’t believe the room haven’t got windows or air conditioning, the fire door exit on the room , because to oled window can’t open , when I wake up I was have very bad headache because no windows available ,
Stayed 1 night in Jul 2025

10/10 Excellent

Danielle

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

8/10 Good

Gwen

Stayed 4 nights in Jul 2025

8/10 Good

J

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

8/10 Good

Ben

Liked: Cleanliness, property conditions & facilities
Stayed 1 night in Jul 2025

10/10 Excellent

Darrell

Liked: Cleanliness, amenities, property conditions & facilities
Great staff
Stayed 2 nights in Jul 2025

8/10 Good

hardeep

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Jul 2025

8/10 Good

Kwasi

Liked: Cleanliness, amenities, property conditions & facilities
Very serine atmosphere
Stayed 2 nights in Jun 2025

8/10 Good

Celia

Travelled with partner
We found East Cliff hotel to be as expected for a BW 3* - a little worn around the edges and old fashioned decor. Although nondescript in colour and furniture, our room was very spacious and spotlessly clean (3rd floor sea view) as was the bathroom. We opted out of breakfast (extra £15) as we prefer not to be constrained by set times and it was easy enough to find coffee etc 10-15 minutes downhill walk away on the pier prom. We appreciated the free drinks offer in lieu of any housekeeping. It was easy to access the pool next door at the Carlton but it got crowded early on. The staff make this hotel - thanks to Jamol in particular for pleasant, efficient, patient and helpful service. East Cliff is in a good position for reaching the beach but remember there is an uphill climb back or a taxi ride of £6-8 depending where you leave from in town. It is also in walkable distance from the train station or £6-7 by taxi.
Stayed 4 nights in Jun 2025

6/10 Okay

Verified traveller

Liked: Staff & service, room comfort

Kids running the corridors all night till 3am

Hotel is in fine condition and value for money. Staff are trying the best they can but some issues with hot water running out due to a tank issue meant I was offered another room. This was excellent and handled by receptionist in a calm and professional manor. What let the trip down was the kids allowed to run up and down the halls knocking and shouting on each others doors till 3am. Not the hotels issue but gives an example of the type of people who frequent these types of hotels. Did notify the reception on check out and he said they would try to stop this but I was leaving so I hope the other guests who complained about the same thing at breakfast got this cleared up for the rest of their stay. Apart from these issues it was straight 6 or 7 out of 10 for the facilities and a 9 out of 10 for the staff.
Stayed 5 nights in Jun 2025

4/10 Poor

Allison Joanne

Travelled with family
Disliked: Cleanliness, property conditions & facilities
The bedroom was very hot, a fan was provided. The curtains were hanging off the rail so couldn't be closed to block out the sun, there was an old cheerio on the bathroom floor. There was a mould patch on the ceiling in the bathroom. The TV in the bedroom did not work. Breakfast did not start until 8am.
Stayed 2 nights in Jun 2025

8/10 Good

Juliet

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

East Cliff

Bit of confusion over room booking, but staff were so friendly and helpful, they sorted it quickly. All staff we met were so friendly and helpful.
Stayed 1 night in Jun 2025

8/10 Good

Tracy

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Lovely room with beautiful view that I wasn’t expecting. Easy to get to beach, town etc without need to take car out . Lovely food served in sister restaurant with full use of there facility’s. All staff were friendly and very attentive would definitely stay again 😁
Stayed 2 nights in Jun 2025

10/10 Excellent

Marissa

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Nice location for the beach. Lots of parking but you do have to pay
Stayed 1 night in Jun 2025

2/10 Terrible

Marian

Travelled with partner
Disliked: Cleanliness, amenities, property conditions & facilities
The bathroom was filthy with hairs and dirt everywhere, door handle in the bedroom was broken, stain on the bedsheet. The hotel manager said they would have given me a full refund if I’d booked direct. But when Expedia contacted the manager to act on our behalf, the manager said no.
Stayed 2 nights in Jun 2025

2/10 Terrible

Hella

Travelled with partner
Disliked: Cleanliness, amenities, property conditions & facilities
I am writing to express my disappointment following our recent stay at your hotel. Unfortunately, our experience did not meet expectations due to several issues. Upon arrival, we noticed mould on the curtain, a dirty bath, and a non-functional telephone in the room. While we appreciated being offered a 50% discount on the first night, we have since reviewed the charges and noticed that the full 50% was not actually refunded as agreed. Additionally, despite having the “service room” label displayed on our door for the entire day, no housekeeping staff attended our room. We were left without clean towels and other essentials, which caused significant inconvenience. While Josephine, the manager, was helpful and tried her best to assist us, our overall stay was disappointing. Given the circumstances, we feel that more could have been done to rectify the situation, but unfortunately we had limited options at the time. We kindly ask that you review our concerns and the refund discrepancy and advise on the next steps. We hope to see a resolution that reflects the inconvenience we experienced. ]
Stayed 3 nights in Jun 2025

8/10 Good

Sukhvir singh

Stayed 2 nights in Jun 2025

10/10 Excellent

Paul

Travelled with partner
Liked: Amenities
Nice room great value for money
Stayed 1 night in Jun 2025

10/10 Excellent

Debbie

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Good food. Clean room. Lovely staff. Decor a little tired
Stayed 2 nights in Jun 2025

6/10 Okay

Leah

Travelled with group
Liked: Staff & service
Disliked: Property conditions & facilities
Stayed 1 night in Jun 2025

6/10 Okay

Kim

Travelled with group
Don’t agree with having to pay £20 for parking should be free the room was nice but hotel worn and needs a lot of TLC but young chap that greeted us was very polite and helpful
Stayed 1 night in Jun 2025

2/10 Terrible

jon

Travelled with family
Disliked: Cleanliness, staff & service, room comfort

Shower was terrible. Both pools next door shut

Stayed 1 night in May 2025