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Union Square

Packed with a treasure trove of upmarket boutiques, designer labels and department store, shoppers will love this huge shopping plaza. Union Square is one of the largest shopping plazas in the United States, and always a huge draw for visitors to San Francisco. Visitors to Union Square will find themselves among some of the finest upmarket and glamorous names in the world of fashion. High-end labels like Louis Vuitton, Chanel, Prada, Burberry and Hugo Boss all have a presence here. A few blocks away, you can pick up the latest designs straight from the catwalk. Alongside, you’ll also find both quaint and expensive antiques and jewellery. Shopping in Union Square is a popular pastime all year round thanks to the choice of shops and San Francisco’s temperate climate. In addition to the designer stores, there is a fair share of local colour and character. If you make a beeline for Gump’s, a particular popular haunt for locals, then you can pick up some of the most stylish home decor that money can buy. Union Square was dedicated by the first mayor of the city, John Geary, back in 1850, and named after the pro-union Civil War rallies which were held here. The name itself refers to the park in San Francisco, which was originally created as a green haven and public plaza within the increasingly bustling cityscape. A few decades later, this location had developed in a chic and fashionable residential district. However, disaster was to strike the region early in the twentieth century, when the San Francisco earthquake of 1906 devastated the area’s hotels and shops. The community and area was rebuilt, though, and today the area is better than ever a prime shopping and dining region, with a unique, colourful character. The plaza also features the totemic Dewey Monument, a tall Corinthian column which features a bronze statue of the goddess Victory accompanied by a trident. A number of modern art sculptures are also on display in the square. Parking can be tricky in this area. The best way to Union Square is by taking one of the characterful antique streetcars which pass by Union Square at regular intervals.

Hotels in Union Square

There are about 235 Union Square hotels listed on lastminute.com.au. With such an awesome range to select from, landing on the perfect place will be a piece of cake! Whether you're splurging or seeking budget digs, Union Square has you covered! For a cosy room at a cheerful rate, have a squiz at the Wharf Inn or the Marina Motel. Alternatively, let the staff at the Fairmont Heritage Place, Ghirardelli Square or The St. Regis San Francisco take care of you. After all, what are vacations for if not spoiling yourself? Union Square is, of course, the home of the University of San Francisco. If you want to stay near this famed attraction, the Monte Cristo Inn is just 0.9 kilometres away. Another option is the Laurel Inn, a Joie de Vivre Boutique Hotel, which is about 1 kilometre away.

Top hotels for your Union Square holiday

Hotel Emblem San Francisco

Hotel Emblem San Francisco

4 out of 5
562 Sutter St San Francisco CA
Fully refundableReserve now, pay when you stay
The price is AU$305 per night from 17 Feb to 18 Feb
AU$305
17 Feb - 18 Feb
includes taxes & fees
A stay at Hotel Emblem San Francisco places you in the heart of San Francisco, within a 5-minute drive of The Beat Museum and City Lights Booksellers.
I was very disappointed with my recent experience at this hotel. Despite booking a great rate, I was unable to cancel my reservation or have the charge reduced. I had hoped the hotel would be willing to compromise or accommodate my request, but they refused. This lack of flexibility left me feeling ...

Reviewed on 3 Feb 2026

Opens in a new windowHotel Emblem San Francisco
Chancellor Hotel on Union Square

Chancellor Hotel on Union Square

3.5 out of 5
433 Powell St San Francisco CA
The price is AU$179 per night from 16 Feb to 17 Feb
AU$179
16 Feb - 17 Feb
includes taxes & fees
A stay at Chancellor Hotel on Union Square places you in the heart of San Francisco, steps from Union Square and a 3-minute drive from Lombard Street.
Great location. Small, but comfortable rooms. Free coffee and cookies every morning. No AC, (windows open) but didn’t need it. SF is cool in Feb. Would definitely recommend.

Reviewed on 9 Feb 2026

Opens in a new windowChancellor Hotel on Union Square
Handlery Union Square Hotel

Handlery Union Square Hotel

3.5 out of 5
351 Geary St San Francisco CA
Fully refundableReserve now, pay when you stay
The price is AU$199 per night from 1 Mar to 2 Mar
AU$199
1 Mar - 2 Mar
includes taxes & fees
With a stay at Handlery Union Square Hotel, you'll be centrally located in San Francisco, steps from Union Square and 12 minutes by foot from Moscone Convention ...
Looks like they put paint on an old room and called it a day. Bathroom was tiny. There was mold and rot on the bathroom door frame. Pool was closed but was not disclosed until check in. Staff was friendly enough. Parking was hard to find as it was around the back of the building and was still ...

Reviewed on 10 Feb 2026

Opens in a new windowHandlery Union Square Hotel
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Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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