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George Hotel, BW Signature Collection

3.0 star property

Photo gallery for George Hotel, BW Signature Collection

Desk, iron/ironing board, cots/infant beds, rollaway beds
Breakfast, lunch, dinner served; international cuisine
Exterior
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)
Lobby

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Business services

Explore the area

View map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA
  • Place, Norwich Theatre Royal
    ‪17 min walk‬
  • Place, Market Place
    ‪19 min walk‬
  • Place, Norwich Castle
    ‪20 min walk‬
  • Airport, Norwich (NWI-Norwich Intl.)
    ‪12 min drive‬

Room options

View all photos for Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

9.2 out of 10
Wonderful
(24 reviews)
  • 22 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed
  • Free Wi-Fi

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(29 reviews)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

9.0 out of 10
Wonderful
(7 reviews)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Single Beds
  • Free Wi-Fi

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)
  • 29 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking

7.0 out of 10
Good
(2 reviews)
  • 29 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Single Bed
  • Free Wi-Fi

View all photos for Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking

9.0 out of 10
Wonderful
(12 reviews)
  • 32 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed
  • Free Wi-Fi

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(11 reviews)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking

8.0 out of 10
Very good
(1 review)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(7 reviews)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

Pet Friendly Standard Double Room

  • Sleeps 2
  • Free Wi-Fi

Standard Family Room

  • Sleeps 3
  • Free Wi-Fi

Accessible Double Room

  • Sleeps 2
  • Free Wi-Fi

Standard Double Room

  • Sleeps 2
  • Free Wi-Fi

Standard Twin Room

  • Sleeps 2
  • Free Wi-Fi

Standard Room

  • Sleeps 2
  • Free Wi-Fi

Executive Single Room

  • Sleeps 1
  • Free Wi-Fi

View all photos for Executive Double Room

Desk, iron/ironing board, cots/infant beds, rollaway beds

Executive Double Room

  • Sleeps 2
  • Free Wi-Fi

Executive Room

  • Sleeps 2
  • Free Wi-Fi

Deluxe Double Room

  • Sleeps 2
  • Free Wi-Fi

Standard Single Room

  • Sleeps 1
  • Free Wi-Fi

King Suite

  • Sleeps 2
  • Free Wi-Fi

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About the area

Norwich

A stay at George Hotel, BW Signature Collection places you in the heart of Norwich, within a 5-minute drive of Norwich Theatre Royal and Market Place. .This hotel is 1.7 mi (2.7 km) from Norwich Castle and 1.7 mi (2.8 km) from University of East Anglia.

What's nearby

  • Norwich Theatre Royal - 17 min walk - 1.5 km
  • Market Place - 19 min walk - 1.6 km
  • Norwich Castle - 20 min walk - 1.7 km
  • Carrow Road Stadium - 4 min drive - 2.3 km
  • Norwich Cathedral - 6 min drive - 3.3 km

Getting around

  • Norwich Station - 10 min drive
  • Norwich (NWI-Norwich Intl.) - 9 min drive

Restaurants

  • ‪Hop Rocket - ‬8 min walk
  • ‪Trafford Arms - ‬11 min walk
  • ‪The Champion - ‬12 min walk
  • ‪The Unthank Arms - ‬4 min walk
  • ‪The Georgian Townhouse - ‬18 min walk

About this property

George Hotel, BW Signature Collection

George Hotel, BW Signature Collection offers 43 accommodations with hair dryers and complimentary toiletries. Flat-screen televisions come with cable channels.

Guests can surf the web using the complimentary wireless Internet access. Business-friendly amenities include desks and phones. Irons/ironing boards, change of towels, and change of bedsheets can be requested. Housekeeping is provided on request.

Stay in one of 43 guestrooms featuring flat-screen televisions. Complimentary wireless internet access keeps you connected, and cable programming is available for your entertainment. Private bathrooms have complimentary toiletries and hair dryers. Conveniences include phones, as well as desks and electric kettles.
Take in the views from a terrace and make use of amenities such as complimentary wireless internet access and a fireplace in the lobby.
Satisfy your appetite for lunch or dinner at No.10 Arlington Bistro, a restaurant which specializes in international cuisine, or stay in and take advantage of the room service (during limited hours). Quench your thirst with your favorite drink at the bar/lounge. Cooked-to-order breakfasts are served on weekdays from 7 AM to 9:30 AM and on weekends from 8 AM to 9:30 AM for a fee.
Featured amenities include dry cleaning/laundry services, a 24-hour front desk, and luggage storage. Free self parking is available onsite.
Cooked-to-order breakfasts are available for a surcharge on weekdays between 7 AM and 9:30 AM and on weekends between 8 AM and 9:30 AM.
No.10 Arlington Bistro - This bistro specializes in international cuisine and serves breakfast, lunch, and dinner. A children's menu is available.
Arlington Bar - This bar serves breakfast, lunch, and dinner. Open daily.
Room service (during limited hours) is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Free self parking on site
  • Limited on-site self parking

Food and drink

  • Cooked-to-order breakfast available for a fee 7 AM to 9:30 AM on weekdays and 8 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping on request

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No lift
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 5:30 AM

Contactless check-in available

Check-out

Check-out before 11 AM

Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 10 per pet, per night

Service animals are welcome, and are exempt from fees

Welcoming dogs and cats only

2 total pets

Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation

Food and water bowls are available

Children and extra beds

Children are welcome

Rollaway/extra beds are available for GBP 20.0 per night

Cribs (infant beds) are available for GBP 10.0 per night

Payment types

Important information

Optional extras

  • Fee for cooked-to-order breakfast: approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher

We should mention

This property does not have elevators

Property is also known as

Best Western George Hotel Norwich

Best Western George Hotel

Best Western George Norwich

Best Western George

The George Hotel BW Signature Collection

George Hotel, BW Signature Collection Hotel

George Hotel, BW Signature Collection Norwich

George Hotel, BW Signature Collection Hotel Norwich

George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 555 out of 937 reviews
Rating 8 - Good. 288 out of 937 reviews
Rating 6 - Okay. 60 out of 937 reviews
Rating 4 - Poor. 19 out of 937 reviews
Rating 2 - Terrible. 15 out of 937 reviews

9.2/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

Reviews

10/10 Excellent

Alex

Stayed 1 night in Feb 2026

10/10 Excellent

Richard

Very nice
Stayed 1 night in Feb 2026

10/10 Excellent

Fiona, Chandlers Ford

Liked: Cleanliness
Excellent
Stayed 2 nights in Nov 2025

10/10 Excellent

Leona

Stayed 1 night in Jan 2026

8/10 Good

Duncan

Business traveller
Liked: Cleanliness, staff & service, amenities
Room clean, Food and staff excellent. Didn't sleep too well due to noisy heating.
Stayed 1 night in Jan 2026

8/10 Good

Emil

Stayed 1 night in Jan 2026

10/10 Excellent

Mary B

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The staff was very welcoming.
Stayed 1 night in Jan 2026

10/10 Excellent

James

Stayed 1 night in Jan 2026

10/10 Excellent

James, Kings Sutton

Liked: Cleanliness, staff & service, property conditions & facilities
excellent location, food and service - highly recommend
Stayed 1 night in Jan 2026

8/10 Good

Steve

Stayed 4 nights in Jan 2026

10/10 Excellent

Isabelle

Business traveller
Liked: Cleanliness, amenities
Excellent hotel for visiting Norwich itself and UEA. Walkable to city centre and short car trip to UEA. Fab staff Hannah, Helen and Puthi were brilliant and I felt safe as an individual travelling on my own. Parking great free and easy. Room great and light and tea and coffee provided. Happily recommend and stay again
Stayed 2 nights in Jan 2026

6/10 Okay

Karly

Liked: Cleanliness, staff & service
Adequate room, parking fine, area nice
Stayed 1 night in Jan 2026

10/10 Excellent

Debbie

Liked: Cleanliness, staff & service, amenities
Warm, welcoming , efficient group of staff. Hotel quiet , spacious room and well located for visiting Norwich.
Stayed 2 nights in Jan 2026

4/10 Poor

Keith

Travelled with partner
Liked: Cleanliness
Disliked: Property conditions & facilities
We stayed over the festive period. Unfortunately the ‘Deluxe’ room allocated had unacceptable droning noise from a kitchen extractor fan & chimney just outside the window. We were assured it would be turned off at night but had to ask again. There weren't acceptable alternatives available. The staff were very polite & helpful; we moved room the next day. Though the hotel & Expedia dealt with the issues we raised promptly & satisfactorily, the overall experience was rather unexpected at a Best Western ‘Signature’ establishment.
Stayed 2 nights in Dec 2025

10/10 Excellent

nigel

Liked: Cleanliness, staff & service, amenities
Great staff, room clean and very nice, had a small problem which was sorted straight away. Good location bus stop outside, 5 mins to centre and runs every few minutes. Will hopefully return
Stayed 1 night in Dec 2025

6/10 Okay

Julie

Liked: Cleanliness, staff & service
Have stayed here before without issue. This time my shower filled the tray quickly and was very slow to drain. Pillows very hard and uncomfortable. Noisy from internal doors cloaing
Stayed 1 night in Dec 2025

10/10 Excellent

Mathew

Business traveller
Liked: Cleanliness, staff & service, amenities
Room was fine and the food was great
Stayed 1 night in Dec 2025

8/10 Good

Ju

Liked: Cleanliness, amenities, property conditions & facilities
Room was very clean, the lady on reception was lovely, as was the housekeeping lady.
Stayed 2 nights in Dec 2025

8/10 Good

Jane

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hotel location good for getting into town. Staff friendly and helpful.
Stayed 3 nights in Dec 2025

10/10 Excellent

Kelly

Business traveller
Liked: Cleanliness, staff & service, amenities
Second visit in just over a month. With the Christmas parties in full swing the hotel still delivers. Great staff and god good as before. Room was clean and well appointed. Good value for money even at this time of year
Stayed 2 nights in Dec 2025

10/10 Excellent

Anthony

Liked: Cleanliness, amenities, property conditions & facilities
Cosy room comfortable beds. Staff amazing food at breakfast and evening meal excellent generous portions quality produce.
Stayed 1 night in Dec 2025

10/10 Excellent

Hamish

Liked: Cleanliness, amenities, property conditions & facilities
Very cozy room and lovely, helpful staff.
Stayed 2 nights in Dec 2025

8/10 Good

Stephen, Attleborough

Liked: Cleanliness, amenities, property conditions & facilities
Lovely clean room and excellent breakfast
Stayed 1 night in Nov 2025

10/10 Excellent

Andrew, Billericay

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities
Another great stay, the staff here really make this hotel… Wonderful service and super friendly
Stayed 1 night in Nov 2025

10/10 Excellent

Jason

Liked: Cleanliness, staff & service, amenities
From check-in to check-out via breakfast and dinner, all staff we encountered were friendly and helpful. Room was clean, comfortable and tidy. 2 night stay in which the 2nd night was a bit noisier but nothing verging on causing a disturbance. Ideal location for city centre and for the University, where we had a concert on the saturday night. Food was fairly priced and extremely tasty.
Stayed 2 nights in Nov 2025