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George Hotel, BW Signature Collection

3.0 star property

Photo gallery for George Hotel, BW Signature Collection

Lobby sitting area
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)
Suite, 1 King Bed, Non Smoking
Front of property
Breakfast, lunch, dinner served; international cuisine

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • 24/7 front desk
  • Room service
  • Bar

Explore the area

View map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA
  • Place, Carrow Road Stadium
    ‪3 min drive‬
  • Place, University of East Anglia
    ‪4 min drive‬
  • Place, Norwich Cathedral
    ‪4 min drive‬
  • Airport, Norwich (NWI-Norwich Intl.)
    ‪9 min drive‬

Room options

View all photos for Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

9.0 out of 10
Wonderful
(16 reviews)
  • 22 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(23 reviews)
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

9.0 out of 10
Wonderful
(4 reviews)
  • 28 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)
  • 29 sq m
  • Sleeps 4
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking

7.0 out of 10
Good
(2 reviews)
  • 29 sq m
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed

View all photos for Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking

9.0 out of 10
Wonderful
(12 reviews)
  • 32 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking

9.0 out of 10
Wonderful
(8 reviews)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 32 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking

8.0 out of 10
Very good
(1 review)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(6 reviews)
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

Pet Friendly Standard Double Room

  • Sleeps 2

Standard Family Room

  • Sleeps 3

Accessible Double Room

  • Sleeps 2

Standard Double Room

  • Sleeps 2

Standard Twin Room

  • Sleeps 2

Standard Room

  • Sleeps 2

Executive Single Room

  • Sleeps 1

View all photos for Executive Double Room

1 bedroom, desk, iron/ironing board, cots/infant beds

Executive Double Room

  • Sleeps 2

Executive Room

  • Sleeps 2

Deluxe Double Room

  • Sleeps 2

Standard Single Room

  • Sleeps 1

King Suite

  • Sleeps 2

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About the area

Norwich

A stay at George Hotel, BW Signature Collection places you in the heart of Norwich, within a 5-minute drive of Norwich Theatre Royal and Market Place. .This hotel is 1.7 mi (2.7 km) from Norwich Castle and 1.7 mi (2.8 km) from University of East Anglia.

What's nearby

  • Norwich Theatre Royal - 14 min walk - 1.2 km
  • Market Place - 17 min walk - 1.5 km
  • Carrow Road Stadium - 3 min drive - 1.9 km
  • University of East Anglia - 4 min drive - 2.3 km
  • Norwich Cathedral - 4 min drive - 2.3 km

Getting around

  • Norwich Station - 10 min drive
  • Norwich (NWI-Norwich Intl.) - 9 min drive

Restaurants

  • ‪The Beehive - ‬14 min walk
  • ‪The Champion - ‬12 min walk
  • ‪Trafford Arms - ‬11 min walk
  • ‪Hop Rocket - ‬8 min walk
  • ‪Annesley House Hotel Restaurant - ‬7 min walk

About this property

George Hotel, BW Signature Collection

Georgian hotel with a 24-hour front desk and a restaurant
George Hotel, BW Signature Collection offers 43 accommodations with hair dryers and complimentary toiletries. Flat-screen televisions come with cable channels.

Guests can surf the web using the complimentary wireless Internet access. Business-friendly amenities include desks and phones. Irons/ironing boards, change of towels, and change of bedsheets can be requested. Housekeeping is provided on request.

Stay in one of 43 guestrooms featuring flat-screen televisions. Complimentary wireless internet access keeps you connected, and cable programming is available for your entertainment. Private bathrooms have complimentary toiletries and hair dryers. Conveniences include phones, as well as desks and electric kettles.
Take in the views from a terrace and make use of amenities such as complimentary wireless internet access and a fireplace in the lobby.
Satisfy your appetite for lunch or dinner at No.10 Arlington Bistro, a restaurant which specializes in international cuisine, or stay in and take advantage of the room service (during limited hours). Quench your thirst with your favorite drink at the bar/lounge. Cooked-to-order breakfasts are served on weekdays from 7 AM to 9:30 AM and on weekends from 8 AM to 9:30 AM for a fee.
Featured amenities include dry cleaning/laundry services, a 24-hour front desk, and luggage storage. Free self parking is available onsite.
Cooked-to-order breakfasts are available for a surcharge on weekdays between 7 AM and 9:30 AM and on weekends between 8 AM and 9:30 AM.
No.10 Arlington Bistro - This bistro specializes in international cuisine and serves breakfast, lunch, and dinner. A children's menu is available.
Arlington Bar - This bar serves breakfast, lunch, and dinner. Open daily.
Room service (during limited hours) is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7 AM to 9:30 AM on weekdays and 8 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (on request)

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No lift
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 5:30 AM
Contactless check-in available

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total pets
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 20.0 per night
Cribs (infant beds) are available for GBP 10.0 per night

Payment types

Important information

Optional extras

  • Fee for cooked-to-order breakfast: approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash

We should mention

This property does not have elevators

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

Reviews

George Hotel, BW Signature Collection Reviews

9.0

Wonderful

9.2/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

8.6/10

Eco-friendliness
Rating 10 - Excellent. 487 out of 845 reviews
Rating 8 - Good. 272 out of 845 reviews
Rating 6 - Okay. 53 out of 845 reviews
Rating 4 - Poor. 18 out of 845 reviews
Rating 2 - Terrible. 15 out of 845 reviews

Reviews

8/10 Good

Verified traveller

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Single room bed was comfortable but the shower cubicle is small
Stayed 5 nights in Jul 2025

8/10 Good

Fran

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Excellent service

The service was above expectation. Everyone we met was incredibly friendly and helpful but the staff also went out of their way to accommodate our family. We stayed in a family room and my son had a sports event however breakfast starting at 8am meant he would miss eating breakfast in order to get to his event- the staff pulled together a breakfast for him earlier so he could eat before his event. The room itself was in go condition, nothing extraordinary but was clean and comfortable. We only stayed for a night which suited us. The only challenge was parking was quite busy. We would definitely stay here again.
Stayed 1 night in Jul 2025

10/10 Excellent

IF

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jul 2025

10/10 Excellent

Emelia

Liked: Staff & service
Stayed 1 night in Jul 2025

8/10 Good

Steven

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

10/10 Excellent

Danny

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Well kept property, good breakfast, staff friendly, good bar space to have a drink in the evening, short walk into the city centre
Stayed 1 night in May 2025

10/10 Excellent

Lorraine

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

10/10 Excellent

Nigel

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great Stay

Food was lovely
Stayed 1 night in Jul 2025

10/10 Excellent

Travis

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

4/10 Poor

David

Travelled with partner
Liked: Cleanliness
Disliked: Amenities
Our executive room (20) on the ground floor overlooked a wooden shed with plastic leaves on it. Bathroom had broken free standing toilet roll holder. Hazard for my husband. No toilet brush. Shower very difficult to work and access narrow. Drawers tiny so you could not store shirts. Wardrobe full of bedding so again could not store shoes or long dresses. Whilst we were warned of "musical event" on the Saturday night, the extremely loud music started at 5.30. We were not prepared for bad language and threat of aggressive physical fights. Our drink in the bar was very unpleasant. We could not have stayed in our room due to noise.
Stayed 2 nights in Jun 2025

10/10 Excellent

Gaetane

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Such a beautiful hotel with lovely staff. Be mindful that the town does not have AC at every hotel, but the George hotel has AC depending on the room that you pick. So choose wisely.
Stayed 2 nights in Jun 2025

10/10 Excellent

A

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great hotel, rooms adequate and clean, bar and restaurant great but it is the fantastic staff that makes this hotel excellent. From checking in to checking out, every single member of staff demonstrated a fantastic attitude and could not do enough for the guests. Well done
Stayed 1 night in Jun 2025

8/10 Good

John

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

Deborah

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

Paula

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The bedroom was small but clean & comfortable. The outside space could have been swept as it was very warm & great to sit outside for a pre-dinner drink. Breakfast choice was good although the orders both mornings didn’t quite get right. Great location for the train station only 10 mins taxi ride.
Stayed 1 night in Jun 2025

8/10 Good

Dave

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

Paula

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
We had dinner in the Admiral Bistro & delicious food. Thank you. Car park.
Stayed 1 night in Jun 2025

10/10 Excellent

Claire

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean and well presented, staff lovely. Be aware bar and restaurant get very busy at times as restaurant is popular with locals - have stayed multiple times and will stay again
Stayed 2 nights in Apr 2025

10/10 Excellent

Martin

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
When you have a teenager in tow it’s hard to find a unique hotel that can accommodate both in the same room but maintain privacy. The George is the perfect place. It’s in a great location and prior to booking I had no idea how nice the bar and restaurant was. I’m from the USA but have family in Norwich. We’ll be back.
Stayed 2 nights in Apr 2025

10/10 Excellent

Robert

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Walked from the station to this lovely hotel on a nice spring evening and was pleasantly surprised by this lovely little hotel in a leafy suburb of Norwich. Reception staff were friendly and offered food in the connected restaurant / pub and or a drink. It felt homely in the good sense and the room was quiet, clean and comfy. Overall I really liked this spot. Doesn’t feel like a chain hotel, but not drab like some pub hotels can feel like. Would stay again.
Stayed 1 night in Jun 2025

10/10 Excellent

DEREK

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
3 night business stop over . Stayed here before , my definitely’ go to ‘ hotel when in the Norwich area .
Stayed 3 nights in May 2025

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in May 2025

10/10 Excellent

John

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
The team serving were attentive and interested to ensure we received what we liked. The food quality was excellent with large satisfying plates for both dinner and breakfast. We would like to recommend it to anyone intending to stay there.
Stayed 2 nights in May 2025

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in May 2025

8/10 Good

Jayne

Liked: Amenities
Great location, lovely reception and restauarant staff. Took a single room which was a great price. bed very comfy. Felt stair and room carpet wasn’t properly vacuumed and maybe needed a good clean. restaurant was very cute; nicely decorated. All in all very happy with the place and may be staying again later this week.
Stayed 1 night in May 2025