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EL ARAM IMIRÁ BEACH RESORT

3.5 star property

Photo gallery for EL ARAM IMIRÁ BEACH RESORT

Aerial view
Exterior detail
Children’s play area – outdoor
Free daily self-service breakfast
Minibar, free cots/infant beds, free WiFi, bed sheets

Reviews

6.6 out of 10

Popular amenities

  • Pet-friendly
  • All-inclusive
  • Parking available
  • Bar
  • Spa
  • Breakfast included

Explore the area

View map
Via Costeira, 4077, Natal, RN, 59090-001
  • Place, Ponta Negra Beach
    ‪9 min drive‬
  • Place, Dunas Arena
    ‪11 min drive‬
  • Place, Federal University of Rio Grande do Norte
    ‪12 min drive‬
  • Airport, Natal (NAT-Governador Aluizio Alves Intl.)
    ‪33 min drive‬

Room options

View all photos for Superior Room, Sea View

Superior Room, Sea View

Superior Room, Sea View

  • 16 sq m
  • Sea view
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds OR 4 Twin Beds

View all photos for Standard Room, Garden View

Standard Room, Garden View

Standard Room, Garden View

  • 16 sq m
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds OR 4 Twin Beds

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About the area

Natal

With a stay at EL ARAM IMIRÁ BEACH RESORT in Natal (Via Costeira), you'll be within a 15-minute drive of Ponta Negra Beach and Dunes Park. .This all-inclusive hotel is 12.8 mi (20.7 km) from Genipabu Beach and 2.4 mi (3.9 km) from Mae Luiza Lighthouse.

What's nearby

  • Natal Convention Center - 5 min drive - 5.7 km
  • Midway Shopping Mall - 9 min drive - 8.8 km
  • Ponta Negra Beach - 9 min drive - 9.5 km
  • Dunas Arena - 11 min drive - 10.7 km
  • Federal University of Rio Grande do Norte - 12 min drive - 12.2 km

Getting around

  • Natal Quintas Station - 11 min drive
  • Natal (NAT-Governador Aluizio Alves Intl.) - 65 min drive

Restaurants

  • ‪Restaurante Francês - ‬3 min drive
  • ‪Meia Lua Coffee Shop - ‬3 min drive
  • ‪Pastel da Hora - ‬11 min drive
  • ‪Restaurante Meia Lua - ‬3 min drive
  • ‪Restaurante Malta - ‬2 min drive

About this property

EL ARAM IMIRÁ BEACH RESORT

Family-friendly hotel on the beach, with free water park
EL ARAM IMIRÁ BEACH RESORT offers 166 accommodations with minibars and hair dryers. Satellite television is provided.

Bathrooms include showers and complimentary toiletries. This Natal hotel provides complimentary wireless Internet access. Housekeeping is provided daily.

An outdoor pool and a children's pool are on site. Other recreational amenities include a complimentary water park and a steam room.
Guests can pamper themselves by indulging in the onsite spa services. Services include facials, body scrubs, body treatments, and manicures and pedicures.
Make yourself at home in one of the 166 guestrooms featuring minibars. Complimentary wireless internet access keeps you connected, and satellite programming is available for your entertainment. Private bathrooms with showers feature complimentary toiletries and hair dryers. Housekeeping is provided daily, and cribs/infant beds (complimentary) can be requested.
Pamper yourself with onsite massages, body treatments, and facials. You can take advantage of recreational amenities such as a complimentary water park, an outdoor pool, and a steam room. Additional amenities at this hotel include complimentary wireless internet access, an arcade/game room, and a hair salon.
This hotel is all inclusive. Rates include meals and beverages at onsite dining establishments. Charges may be applied for dining at some restaurants, special dinners and dishes, some beverages, and other amenities.

Grab a bite to eat at the Restaurante Taianá, a restaurant where you can take in the ocean view, or stay in and take advantage of room service (during limited hours). Unwind at the end of the day with a drink at the bar/lounge or the poolside bar. A complimentary self-serve breakfast is served daily from 6:30 AM to 10:00 AM.

Featured amenities include a business center, complimentary newspapers in the lobby, and dry cleaning/laundry services. Self parking (subject to charges) is available onsite.
A complimentary self-serve breakfast is served each morning between 6:30 AM and 10:00 AM.
Restaurante Taianá - Overlooking the ocean, this brasserie serves breakfast, lunch, and dinner.
Late night fare is available from room service (during limited hours).

All-inclusive details

This hotel is all-inclusive. Onsite food and beverages are included in the room price (some restrictions may apply).

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Parking on site (BRL 20 per day)
  • Limited on-site parking

Food and drink

  • Free self-serve breakfast available daily 6:30 AM to 10:00 AM
  • A bar/lounge
  • A coffee shop/cafe
  • A poolside bar
  • A restaurant
  • Snack bar/deli

Restaurants on site

  • Restaurante Taianá

Things to do

  • Arcade/game room
  • Children's pool
  • Free water park
  • Outdoor pool
  • Shopping
  • Steam room
  • TV in common areas

Family friendly

  • Arcade/game room
  • Children's pool
  • Free water park access
  • In-room cot
  • Laundry facilities
  • Outdoor pool
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Hair salon
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance

Business services

  • Business centre
  • Meeting rooms

Outdoors

  • Garden
  • On the beach
  • Picnic area
  • Pool loungers
  • Terrace

Spa

  • Body scrubs
  • Facials
  • Manicures/pedicures
  • Massage

Accessibility

  • Lift (80 centimetre wide door)

More

  • 1 building
  • 3 floors
  • Banquet hall
  • Smoke-free property
  • Traditional architecture

Room amenities

Bedroom

  • Bedsheets provided
  • Free cot

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • TV with satellite channels

Food and drink

  • Late-night room service
  • Minibar

More

  • Air conditioning (climate-controlled)

Policies

Check-in

Check-in start time: 2:00 PM; Check-in end time: noon
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available

Special check-in instructions

Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
This property doesn't offer after-hours check-in
To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation

Renovations and closures

The property will be renovating from October 13 2025 to November 3 2025 (completion date subject to change). The following areas are affected:
  • Elevator
During renovations, the hotel will make every effort to minimize noise and disturbance.

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of BRL 70 per pet, per day
Welcoming dogs and cats only
1 total (up to 33 lbs per pet)
Pets cannot be left unattended

Children and extra beds

Children are welcome
2 children, up to the age of 12 years, can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are not available
Free cribs are available on request at the property

Payment types

Important information

Optional extras

  • Self parking fee: BRL 20.00 per day
  • Pet fee: BRL 70 per pet, per day

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted

We should mention

Parents or a legal guardian traveling with children under 18 years must present the child's birth certificate and an identity card with photo (passport, for example) at the check-in. For international travels to Brazil, if just one of the parents is traveling with the child, she/he must present – in addition to the child's certificate of birth and identity card with photo – a letter authorizing the trip signed by the other parent with a notarial certification of signature. In case the parents or the legal guardian, as applicable, cannot or are unwilling to give this authorization, a judicial authorization is required. People who intend to travel to Brazil with children must consult with the Brazilian consulate before traveling for more information.
A fee for a mandatory New Year's Eve gala dinner is included in the total price displayed for stays on December 31
Only registered guests are allowed in the guestrooms

Property is also known as

Hotel Imira
Hotel Imira Plaza
Imira
Imira Hotel
Imira Plaza
Imira Plaza Hotel
Imira Plaza Hotel Natal
Imira Plaza Natal
Imira Plaza Hotel Natal, Brazil
ARAM IMIRA PLAZA HOTEL CONVENTION Natal
ARAM IMIRA PLAZA HOTEL CONVENTION
ARAM IMIRA PLAZA CONVENTION Natal
ARAM IMIRA PLAZA CONVENTION
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Natal ARAM IMIRA PLAZA HOTEL & CONVENTION Hotel
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION
ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Imira Plaza Hotel
Aram Imira Plaza Convention

Reviews

EL ARAM IMIRÁ BEACH RESORT Reviews

6.6

6.8/10

Cleanliness

6.8/10

Staff & service

7.0/10

Amenities

5.8/10

Property conditions & facilities

7.0/10

Eco-friendliness
Rating 10 - Excellent. 64 out of 317 reviews
Rating 8 - Good. 83 out of 317 reviews
Rating 6 - Okay. 83 out of 317 reviews
Rating 4 - Poor. 46 out of 317 reviews
Rating 2 - Terrible. 41 out of 317 reviews

Reviews

8/10 Good

Dulce

Travelled with family
Liked: Cleanliness, staff & service
Disliked: Room comfort
The food was good quantity, quality just ok. Reception very friendly
Stayed 2 nights in Jun 2024

6/10 Okay

Edward, Lucena, Brazil

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities

Great location

For the price it’s not a bad hotel—not perfect, but a great location. The hotel has 166 rooms, is right on the beach and has several pools, a tennis court and they serve microbrew beer at the pool (so far so good!). A good many of the rooms have a view of the beach and the ocean (if you ask, the front desk will do their best to accommodate you if your booking did not include this). The space could be better used. While they have some lovely antiques scattered about and the restaurant where breakfast is served has a wonderful view overlooking the beach, there are several bars and lounge areas that appear to have used to have servers that are just used for seating. The hotel in general needs a bit of TLC (there are some problems of mold, but nothing outrageous) and there is no room service after 10 PM. We were here for Christmas vacation and the hotel was packed, but there was still adequate parking on site. Some earlier commenters noted that the hotel is a bit far from town, but it only cost about R$25 by taxi to get there, so if that’s a deal breaker, then this isn’t the place for you. Otherwise the staff were, generally, very pleasant and mostly all were helpful.

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Family friendly, beautiful views of the coast!

This hotel is very accommodating and location on the beach was beautiful. To get to Natal or Ponte Negra requires a cab, so be prepared to pay for that... but not an inhibitor from me staying here again. Staff was GREAT!

6/10 Okay

Verified traveller

Liked: Cleanliness, room comfort

4/10 Poor

Madeline98, San Francisco, CA, USA

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Former Beauty

Obviously a lovely hotel 20+ years ago, but VERY run down now. Despite the bad reviews ,we stayed 2 nights during the World Cup because there were not many accommodations for 3 adults in Natale for the US game. We paid almost $300 US per night and thought the price outrageous. The beds were marginally comfortable and the plumbing worked. The location is right on a beautiful beach and the breakfast was great and varied.

4/10 Poor

D, California

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Hotel stay

Very dirty and old hotel for the price. Towels were old and dirty, WI-FI was not working at all. A/C did not work. Elevators not working. One of the Worst experiences.

4/10 Poor

Ariel, Santiago, Chile

Disliked: Cleanliness

Better pics than rooms

The hotel is offered as 4 star, but I would rank it 2.

8/10 Good

Rodrigo

Travelled with family
Liked: Staff & service
Já tinha ido outras vezes, houve algumas melhorias, mas ainda muito a melhorar ....
Stayed 2 nights in Jun 2025

6/10 Okay

Pedro

Liked: Cleanliness, staff & service
Stayed 2 nights in Jun 2025

6/10 Okay

Michel

Liked: Cleanliness, staff & service
Stayed 3 nights in Jun 2025

10/10 Excellent

Moisés Alves de

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Local maravilhoso para relaxar com a família.
Stayed 2 nights in Jun 2025

10/10 Excellent

Raul

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in May 2025

10/10 Excellent

Caio

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Apr 2025

10/10 Excellent

JOSE

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Apr 2025

6/10 Okay

Alexandra

Stayed 2 nights in Feb 2025

10/10 Excellent

José Augusto

Stayed 3 nights in Jan 2025

10/10 Excellent

Jane

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jan 2025

10/10 Excellent

Verified traveller

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jan 2025

2/10 Terrible

Gabriel

Liked: Cleanliness
Disliked: Staff & service, property conditions & facilities, room comfort

Horrível

Horrível, pior hotel que já fiquei, não vale nem 10% do preço que cobram. O restaurante parece um grande bandeijão. Tem fila de 30 minutos pra pegar uma tapioca, são mesquinhos, cobram 2,00 pra usar uma toalha.
Stayed 1 night in Jan 2025

10/10 Excellent

Ilaine Flavia

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Maravilha

Foram dias maravilhosos, funcionários muito educados e comida muito boa, o hotel lindo e muito aconchegante
Stayed 3 nights in Dec 2024

10/10 Excellent

Gustavo

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in Sep 2024

8/10 Good

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Bom hotel mas pode melhorar!

Quando li os comentários, cheguei receosa, confesso, mas o atendimento do pessoal é o ponto forte do hotel. Só estranhei o mensageiro no corredor, antes da chegada à recepção, cortando nossas pulseiras quando estávamos nos dirigindo ao check out (para que não almoçássemos ou ficássemos mais 1 min no hotel. E olha que estávamos até antecipados no horário!). A comida é razoável e as estações são longe de onde as pessoas ficam. O melhor é o local onde servem pizzas à noite. O quarto é confortável e o pessoal do bar bem gente boa! É um bom hotel (ainda não é como já foi um dia quando me hospedei) mas está abaixo dos outros hotéis All Inclusive do nordeste.
Stayed 2 nights in Dec 2024

6/10 Okay

Felipe

Travelled with family
Disliked: Cleanliness, property conditions & facilities, room comfort

Bom para primeira experiência, mas não volto.

Não espere muito pelo preço que se paga. O hotel tem uma estrutura antiga e precisa de manutenção. O ar condicionado não funcionou bem, a porta da varanda uma dificuldade para abrir, banheiro estava sujo e cheio de mosquito, péssimo. Alimentação é apenas nos horários específicos, poucas opções de petiscos que podem se servir o dia todo (10 as 21:30). Comida é boa, nada excepcional. Almoço no checkout não tá incluso. Limpeza das piscinas precisa melhorar. O que salva é o atendimento que foi bom. Se é sua primeira vez em all inclusive, vale a pena a experiência.
Stayed 2 nights in Nov 2024

10/10 Excellent

Verified traveller

Liked: Staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Nov 2024

10/10 Excellent

Marconi

Stayed 4 nights in Nov 2024