This was a lovely hotel; it was obvious that attention was paid to details and to the comfort of the guests.
The room was comfortable, not cramped, The hotel was kept very clean, the staff were pleasant, and the breakfast was great.
Wifi was reliable.
As many other reviewers said, it is in the middle of a shoe sales zone, and though it seemed busy and untidy during the day (mostly boxes and paper), the area was tidied up at night and on the weekend and was quiet.
The hotel is just a few minutes walk to the tram stops; nearer to Bayezit stop than Cemberlitas.
I would stay at this hotel again and recommend to anyone.