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View all photos for Standard Room, 1 Single Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Single Bed, Non Smoking

  • 7 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Double Bed, Non Smoking

7.8 out of 10
Good
(13 reviews)
  • 16 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

7.8 out of 10
Good
(12 reviews)
  • 16 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Room, 1 Double Bed, Non Smoking (Cozy)

Desk, iron/ironing board, rollaway beds, free WiFi

Room, 1 Double Bed, Non Smoking (Cozy)

  • 16 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Family Room, Multiple Beds, Non Smoking

9.0 out of 10
Wonderful
(2 reviews)
  • 20 sq m
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds

View all photos for Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)
  • Sleeps 2
  • 1 King Bed

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About the area

Swaffham

A stay at Best Western George Hotel places you in the heart of Swaffham, steps from Church of St Peter and St Paul and 3 minutes by foot from Market Square. .This hotel is 0.2 mi (0.3 km) from Swaffham Museum and 0.7 mi (1.1 km) from The Green Britain Centre.

What's nearby

  • Market Square - 3 min walk - 0.3 km
  • Swaffham Museum - 3 min walk - 0.3 km
  • Swaffham Golf Club - 3 min drive - 3.3 km
  • Castle Acre Priory - 6 min drive - 7.5 km
  • Oxburgh Hall - 12 min drive - 14.5 km

Getting around

  • Mid-Norfolk Railway Dereham - 19 min drive
  • Stansted Airport (STN) - 85 min drive

Restaurants

  • ‪Costa Coffee - ‬1 min walk
  • ‪McDonald's - ‬3 min drive
  • ‪Market Cross - ‬8 min walk
  • ‪Costa Coffee - ‬5 min drive
  • ‪East Garden Chinese - ‬4 min walk

About this property

Best Western George Hotel

Hotel in Swaffham with a 24-hour front desk and a restaurant
Best Western George Hotel offers 28 accommodations with hair dryers and complimentary toiletries. Flat-screen televisions are featured in guestrooms. Bathrooms include bathtubs or showers.

This Swaffham hotel provides complimentary wireless Internet access. Business-friendly amenities include desks and phones. Housekeeping is offered daily and irons/ironing boards can be requested.

Stay in one of 28 guestrooms featuring flat-screen televisions. Complimentary wireless internet access is available to keep you connected. Bathrooms feature bathtubs or showers, complimentary toiletries, and hair dryers. Conveniences include phones, as well as desks and electric kettles.
Take in the views from a terrace and make use of amenities such as complimentary wireless internet access and wedding services.
Enjoy a meal at the restaurant, or stay in and take advantage of the hotel's room service (during limited hours). Quench your thirst with your favorite drink at the bar/lounge. English breakfasts are available daily from 7:30 AM to 9 AM for a fee.
Featured amenities include dry cleaning/laundry services, a 24-hour front desk, and luggage storage. This hotel has 3 meeting rooms available for events. Free self parking is available onsite.
English breakfasts are available for a surcharge and are served each morning between 7:30 AM and 9 AM.
Best Western George Hotel has a restaurant on site.
Room service (during limited hours) is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Free self parking on site

Food and drink

  • Daily English breakfast available 7:30 AM to 9 AM for a fee: GBP 11.95 per person
  • A bar/lounge
  • A restaurant

Family friendly

  • Laundry facilities
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Wedding services

Business services

  • 3 meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No lift
  • Wheelchair-accessible path of travel

More

  • 2 floors
  • Banquet hall
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Rollaway/extra bed (surcharge)

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Towels provided

Entertainment

  • Flat-screen TV

Food and drink

  • Electric kettle
  • Limited room service

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone
  • Portable fan

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: midnight

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 10 per pet, per night
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 15.0 per night
Cribs (infant beds) are not available

Payment types

Important information

Optional extras

  • Fee for English breakfast: approximately GBP 11.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Rollaway bed fee: GBP 15.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
Guests must contact this property in advance to reserve rollaway/extra beds
This property accepts credit cards; cash is not accepted

We should mention

This property does not have elevators

Property is also known as

Best Western George Hotel Swaffham
Best Western George Hotel
Best Western George Swaffham
Best George Hotel Swaffham
Best Western George Hotel Hotel
Best Western George Hotel Swaffham
Best Western George Hotel Hotel Swaffham

Best Western George Hotel Reviews

Reviews

7.8

Good

Rating 10 - Excellent. 79 out of 314 reviews
Rating 8 - Good. 140 out of 314 reviews
Rating 6 - Okay. 63 out of 314 reviews
Rating 4 - Poor. 21 out of 314 reviews
Rating 2 - Terrible. 11 out of 314 reviews

8.0/10

Cleanliness

8.6/10

Staff & service

7.4/10

Amenities

7.0/10

Property conditions & facilities

6.8/10

Eco-friendliness

Reviews

10/10 Excellent

Oliver

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing room. Hotel facilitated a late check in.
Stayed 1 night in Aug 2025

8/10 Good

martin

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Value for money

Hotel nice but dated, clean throughout, floors creak but due to age cannot be helped. Needs a renovation throughout, water leak marks, loose toilet seat, stained carpets etc in our room. In the centre of Swaffham close to kings lynn and surrounding, we were visiting family in RAF Marham about 10/15 minutes drive.
Stayed 2 nights in Aug 2025

8/10 Good

Peter

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities
The hotel is a little dated and on a very hot day of the year the heat in the room was stifling even though bathroom was seperate the radiator was still on which didnt help
Stayed 1 night in Jul 2025

8/10 Good

Steven

Business traveller
Liked: Cleanliness, staff & service, room comfort
Stayed 1 night in Jul 2025

8/10 Good

Anthony

Liked: Staff & service, property conditions & facilities

Delightful stay

We had a much better room this time and this made our stay so much better. Staff good and the food was excellent. Does need a bit of TLC but understand that is in the pipeline
Stayed 3 nights in Jul 2025

4/10 Poor

Ian

Travelled with group
Liked: Staff & service, room comfort

Poor

Cold shower. Having got soaked through from torrential rain before arrival there were no facilities to dry clothing. Couldn’t turn heating on so had to put wet motorcycle clothing back on.
Stayed 1 night in Jul 2025

4/10 Poor

Phil

Travelled with family
Liked: Staff & service
Disliked: Cleanliness, property conditions & facilities
The staff are very helpful and friendly, plenty of off street parking and good wifi. Sadly the room (206) wasn't good, needed a decent clean. There were plenty of unsightly repairs. Basically needs lots of TLC.
Stayed 2 nights in Jul 2025

4/10 Poor

David

Business traveller
Liked: Staff & service
Disliked: Cleanliness, property conditions & facilities

Great staff, not so great property

The staff were excellent. Tried very hard to assist and were very pleasant. However, the building was dated. Room was dirty, no fan in the bathroom, the ambience of the room was unpeasant. the bathroom was ill equipped. The shower didnt work so I had to take a bath, then the water didnt go down the drain, just sat there!
Stayed 1 night in Jul 2025

8/10 Good

Margaret

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Anniversary stay

George Hotel was a lovely old hotel and as a lot of old hotels has no air conditioning. Our stay was during a heatwave but they did provide a fan in the room which was much appreciated. The staff were very lovely and very helpful. The food in restaurant was really good.
Stayed 3 nights in Jul 2025

8/10 Good

Sandra A

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Feedback

Hotel is a bit tired looking . Staff Friendly. Would have liked a quieter room as requested as next to a heavy door which with people using kept banging . Otherwise room was fine
Stayed 1 night in Jul 2025

8/10 Good

Susan

Travelled with family
Liked: Cleanliness, staff & service, room comfort

Pleasant stay

Lovely people, large rooms, wide selection of breakfast, good parking Could do with updating throughout the hotel, stair carpets worn
Stayed 3 nights in Jul 2025

10/10 Excellent

Phu L T

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

jonathan

Business traveller
Liked: Cleanliness, staff & service
Reception staff, very polite and helpful hotel could do with an upgrade but perfect for what I needed
Stayed 4 nights in Jun 2025

10/10 Excellent

Andrew John

Stayed 5 nights in Jun 2025

4/10 Poor

christopher

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities, room comfort

Step back to the 80,s

This hotel needs a lot of T.L.C looks like money has not been spent for a couple of decades on the room & stair cases. The dining area was clean & enjoyable.
Stayed 1 night in Jun 2025

10/10 Excellent

Greg

Overall good place staff very friendly and nice location good clean hotel rooms need upgrade but clean
Stayed 1 night in Jun 2025

8/10 Good

Fiona

Liked: Cleanliness, amenities, property conditions & facilities
Very good
Stayed 1 night in Jun 2025

4/10 Poor

Kimberly

Stayed 2 nights in Jun 2025

10/10 Excellent

Denise

Stayed 2 nights in Jun 2025

8/10 Good

Hugh

Travelled with family
Liked: Amenities
Very comfortable bed in a hotel full of olden day charm
Stayed 1 night in Jun 2025

8/10 Good

Michael

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Jun 2025

10/10 Excellent

Paul

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
I was very pleased with our stay at the George, room was perfect for our needs, large room comfy bed
Stayed 2 nights in May 2025

6/10 Okay

Anthony

Liked: Cleanliness, staff & service, room comfort
Disliked: Property conditions & facilities
This being our 3rd time we have visited The George, on the first night the shower wasn't working properly so we moved to another room. Then there was no heating or water on the next night. Not being able to wash was awful. The staff were excellent and the food was very good. Management kindly compensated us for these inconveniences
Stayed 3 nights in May 2025

2/10 Terrible

Berte

Business traveller
Liked: Cleanliness, property conditions & facilities
Disliked: Staff & service, room comfort

Smoke alarms going off half the night

Kept up most the night with the smoke alarms going off every 10 minutes applied for a refund and was denied one . Which I find appalling
Stayed 1 night in May 2025

4/10 Poor

Darren

Business traveller
Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities, room comfort

Rooms are Very Tired and extremly small

Rooms are very tired and small. Chair broken, Shower in poor condition, lighting broken, wallpaper peeling off, Wifi very slow. Not a pleasant experience. Staff were excellent when I spoke to them about the room, however unable to resolve. Would not stop here again as the price charged does not reflect the room.
Stayed 2 nights in May 2025