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W Florence

Photo gallery for W Florence

Restaurant
3 bars/lounges, lobby lounge, rooftop bar
3 bars/lounges, lobby lounge, rooftop bar
Exterior
Reception

Reviews

9.2 out of 10
Wonderful

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Restaurant
  • Air-conditioning
  • Gym
  • Breakfast available

Explore the area

View map
Piazza Dell'Unita Italiana 3/4, Florence, FI, 50123
  • Place, Piazza di Santa Maria Novella
    ‪2 min walk‬
  • Place, Basilica of Santa Maria Novella
    ‪2 min walk‬
  • Place, Cathedral of Santa Maria del Fiore
    ‪6 min walk‬
  • Airport, Florence (FLR-Peretola)
    ‪11 min drive‬

Room options

View all photos for Junior Suite, 1 King Bed

Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Junior Suite, 1 King Bed

  • 54 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Premier Room, 1 King Bed, Balcony

Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Premier Room, 1 King Bed, Balcony

  • 31 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Deluxe Room, 1 King Bed, Balcony

Deluxe Room, 1 King Bed, Balcony

Deluxe Room, 1 King Bed, Balcony

10.0 out of 10
Exceptional
(1 review)
  • 25 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Deluxe Room, 1 King Bed

Deluxe Room, 1 King Bed

Deluxe Room, 1 King Bed

10.0 out of 10
Exceptional
(1 review)
  • 24 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Superior Room, 1 King Bed

Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Superior Room, 1 King Bed

  • 30 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Superior Room, 2 Single Beds

Superior Room, 2 Single Beds

Superior Room, 2 Single Beds

  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Single Beds
  • Free Wi-Fi

View all photos for Superior Suite, 1 King Bed

Superior Suite, 1 King Bed

Superior Suite, 1 King Bed

  • 42 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Premier Suite, 1 King Bed

Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Premier Suite, 1 King Bed

  • 48 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Junior Suite, 1 King Bed

Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Junior Suite, 1 King Bed

  • 54 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Suite, 1 King Bed

Suite, 1 King Bed | Living room

Suite, 1 King Bed

  • 83 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Signature Suite, 1 King Bed, Terrace (View)

Signature Suite, 1 King Bed, Terrace (View)

Signature Suite, 1 King Bed, Terrace (View)

  • 115 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

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About the area

Florence

With a stay at W Florence in Florence (Historic Centre of Florence), you'll be within a 5-minute walk of Piazza di Santa Maria Novella and Central Market. .This luxury hotel is 0.6 mi (1 km) from Ponte Vecchio and 0.7 mi (1.1 km) from Uffizi Gallery.

What's nearby

  • Piazza di Santa Maria Novella - 2 min walk - 0.2 km
  • Basilica of Santa Maria Novella - 2 min walk - 0.2 km
  • Via de' Tornabuoni - 3 min walk - 0.3 km
  • Central Market - 5 min walk - 0.5 km
  • Cathedral of Santa Maria del Fiore - 6 min walk - 0.6 km

Getting around

  • Unità Tram Stop - 1 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 4 min walk
  • Florence Airport, Peretola (FLR) - 26 min drive

Restaurants

  • ‪Caffè Alinari - ‬2 min walk
  • ‪Lorenzo de'Medici - ‬2 min walk
  • ‪Alibi Craft Beer & Kitchen - ‬2 min walk
  • ‪Panino Mondiale - Specialità Lampredotto - ‬3 min walk
  • ‪giaogiao stazione firenze - ‬2 min walk

About this property

W Florence

W Florence offers 119 air-conditioned accommodations with minibars and espresso makers. Pillowtop beds feature Frette Italian sheets, down comforters, and premium bedding. 50-inch LCD televisions come with digital channels. Bathrooms include bathrobes, slippers, bidets, and hair dryers.

Guests can surf the web using the complimentary wireless Internet access (speed: 500+ Mbps (good for 6+ people or 10+ devices)). Business-friendly amenities include desks, desk chairs, and safes. Additionally, rooms include complimentary bottled water and coffee/tea makers. A nightly turndown service is provided and housekeeping is offered daily. Amenities available on request include hypo-allergenic bedding.

Recreational amenities at the hotel include a 24-hour fitness center.
Make yourself at home in one of the 119 air-conditioned rooms featuring minibars and espresso makers. Your pillowtop bed comes with down comforters and Frette Italian sheets. 50-inch LCD televisions with digital programming provide entertainment, while complimentary wireless internet access keeps you connected. Private bathrooms have bidets and hair dryers.
Take advantage of recreation opportunities such as a 24-hour fitness center, or other amenities including complimentary wireless internet access and concierge services. This hotel also features wedding services, a communal living room, and a reception hall.
Grab a bite at Tratto, one of the hotel's 2 restaurants, or stay in and take advantage of the 24-hour room service. Snacks are also available at the coffee shop/cafe. Relax with a refreshing drink at one of the 3 bars/lounges. Continental breakfasts are available daily from 7:00 AM to 11:00 AM for a fee.
Featured amenities include dry cleaning/laundry services, a 24-hour front desk, and multilingual staff. A roundtrip airport shuttle is provided for a surcharge (available 24 hours).
Continental breakfasts are available for a surcharge and are served each morning between 7:00 AM and 11:00 AM.
Tratto - Onsite restaurant.
Akira Back - Onsite restaurant. Open daily.
W Lounge - Onsite lobby lounge. Open daily.
Zefiro - Onsite rooftop bar. Open daily.
W Lounge Courtyard - Onsite bar. Open daily.
Late night fare is available from 24-hour room service.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 500+ Mbps (good for 6+ people or 10+ devices)
  • Available in some public areas: Free WiFi

Parking and transport

  • Offsite parking available (EUR 45 per night); reservations required
  • 24-hour return airport shuttle on request for a surcharge
  • Secured, covered valet parking on site (EUR 60 per night)
  • Limited on-site valet parking

Food and drink

  • Daily continental breakfast available 7:00 AM to 11:00 AM for a fee: EUR 38 per person
  • 2 restaurants
  • 3 bars/lounges
  • A coffee shop/cafe
  • Coffee and tea in common areas
  • Snack bar/deli

Restaurants on site

  • Akira Back
  • Tratto
  • W Lounge
  • W Lounge Courtyard
  • Zefiro

Things to do

  • 24-hour gym

Family friendly

  • Children's books
  • In-room cot
  • Snack bar/deli
  • Stroller

Conveniences

  • 24-hour front desk
  • Guidebooks
  • Lockers
  • Luggage storage
  • Safe at front desk
  • Water dispenser

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service
  • Wedding services

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Accessible airport shuttle
  • Area rugs in room
  • Braille/raised signage
  • Hardwood flooring in room
  • Lift
  • Wheelchair accessible (may have limitations)

More

  • Communal living room
  • Reception hall
  • Smoke-free property

Room amenities

Bedroom

  • Down comforter
  • Free cot
  • Frette Italian sheets
  • Hypo-allergenic bedding
  • Pillowtop mattress

Bathroom

  • Bidet
  • Dressing gowns
  • Hair dryer
  • Heated bathroom floor
  • Private bathroom
  • Shampoo
  • Slippers
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste
  • Towels provided

Entertainment

  • 50-inch LCD TV with digital channels

Food and drink

  • 24-hour room service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Minibar

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Desk chair
  • Heating
  • Safe

Policies

Check-in

Check-in start time: 6:00 AM; Check-in end time: anytime

Minimum check-in age: 18

Check-out

Check-out before noon

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); to arrange pick-up, guests must contact the property 72 hours prior to arrival, using the contact information on the booking confirmation

Front desk staff will greet guests on arrival at the property

The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification, and other arrangements must be coordinated with the property prior to arrival

Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of EUR 132 per accommodation, per stay, plus a one-time cleaning fee of EUR 132

Service animals are welcome, and are exempt from fees

Welcoming dogs and cats only

Children and extra beds

Children are welcome

Rollaway/extra beds are available for EUR 100.0 per night

Free cribs are available on request at the property

Payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 8.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

We have included all charges provided to us by the property.

Optional extras

  • Fee for continental breakfast: approximately EUR 38 per person
  • Airport shuttle fee: EUR 130 per vehicle (one-way, maximum occupancy 4)
  • Airport shuttle fee per child: EUR 130 (one-way), (up to 18 years old)
  • Covered valet parking fee: EUR 60 per night
  • Nearby parking fee: EUR 45 per night (164 ft away)
  • Pet fee: EUR 132 per accommodation, per stay plus EUR 132 one-time cleaning fee
  • Service animals are exempt from fees
  • Rollaway bed fee: EUR 100.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, mobile payments, and cash
This property reserves the right to pre-authorize the guest's credit card prior to arrival.
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott)
Property Registration Number IT048017A1XL81K7ZV

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using information in the booking confirmation
The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

W Florence Hotel

W Florence Florence

W Florence Hotel Florence

W Florence Reviews

Reviews

9.2

Wonderful

Rating 10 - Excellent. 8 out of 12 reviews
Rating 8 - Good. 3 out of 12 reviews
Rating 6 - Okay. 1 out of 12 reviews
Rating 4 - Poor. 0 out of 12 reviews
Rating 2 - Terrible. 0 out of 12 reviews

9.4/10

Cleanliness

9.0/10

Staff & service

8.6/10

Amenities

9.0/10

Property conditions & facilities

Reviews

8/10 Good

Ka Lee, Brampton

Liked: Cleanliness, amenities, property conditions & facilities
Great location. Superb staff. Comfortable beds. Room a little small. Wish the lobby bar had a better vibe. Overall a very enjoyable stay.
Stayed 2 nights in Jan 2026

10/10 Excellent

Terrence

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
The Staff and Hotel were the best! The location of the hotel is fantastic!
Stayed 3 nights in Nov 2025

6/10 Okay

Dino

Travelled with partner
Liked: Cleanliness, staff & service, amenities
Room temperature was not comfortable and noisy.
Stayed 9 nights in Oct 2025

10/10 Excellent

Marwan

Stayed 4 nights in Sep 2025

10/10 Excellent

Jakyra

Liked: Cleanliness, staff & service, property conditions & facilities
Staff was friendly, very hospitable,
Stayed 1 night in Aug 2025

10/10 Excellent

José Augusto

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hotel extremamente novo com staff super dedicado e solicito. Academia excelente, ótimo restaurante, quarto espaçoso e confortável.
Stayed 6 nights in Nov 2025

10/10 Excellent

Edison

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hotel excelente, instalações novas, café da manhã sensacional e ótima localização. O atendimento tambem era muito bom. Em questão de preço achei um pouco elevado, o justo seria em torno de 20 a 30% a menos.
Stayed 4 nights in Nov 2025

10/10 Excellent

CHUN CHENG

Travelled with family
Liked: Cleanliness, staff & service, amenities
服務非常到位，而且非常心非常乾淨
Stayed 2 nights in Nov 2025

8/10 Good

gonzalo

Travelled with family
Liked: Cleanliness, staff & service, amenities
Bien pero exageradamente peqieña
Stayed 2 nights in Sep 2025

10/10 Excellent

GILBERTO

Stayed 3 nights in Aug 2025